he wealthiest man in the world, John P. Merrick, is a private person who likes to stay anonymous. One of his many assets, and a minor one at that, is Neeley's Department Store. There is labor unrest at the store, most of the employees' anger directed at Merrick, who they hang in effigy outside the store despite not knowing what he looks like. Merrick, not happy at what he sees going on, decides to go undercover working at the store to mete out the rabble-rousers. Undercover as Thomas Higgins, Merrick gets assigned as a sales clerk in the shoe department, where he is taken under the caring wing of his colleague Mary Jones, who sees in Higgins a poor man needing the guidance of friends. One of those other friends is Elizabeth Ellis, who Mary sees as a possible "Mrs. Higgins". Mary's boyfriend is Joe O'Brien, the chief organizer of the employees, four hundred of whom are following Joe in the charge against the store and Merrick. At the store, Merrick not only wants the list of the four hundred, but also wants to change those things he doesn't like at the store, chief amongst those being his shoe department section manager, Mr. Hooper. But as Higgins, Merrick also begins to see things a little differently, specifically from an employee's point of view.